Booksy Brand Refresh
Booksy is the leading online booking platform for beauty and wellness services. The core branding, designed by Adjy, stays true to the company's roots while refreshing its look and feel. The goal is to better reflect Booksy's position as the go-to booking platform for busy professionals.
Team
Magda Łupińska (art director), Angelika Kubicz (graphic designer), Katarzyna Bednarz (motion designer)
Contribution
Graphic design, creative strategy, research
Booksy Brand Refresh
Booksy is the leading online booking platform for beauty and wellness services. The core branding, designed by Adjy, stays true to the company's roots while refreshing its look and feel. The goal is to better reflect Booksy's position as the go-to booking platform for busy professionals.
Team
Magda Łupińska (art director), Angelika Kubicz (graphic designer), Katarzyna Bednarz (motion designer)
Contribution
Graphic design, creative strategy, research
We decided to reevaluate and limit the color palette to create a consistent look. We've also created a new pattern based on the wave in the logo to use across our communications.
We decided to reevaluate and limit the color palette to create a consistent look. We've also created a new pattern based on the wave in the logo to use across our communications.
Typography
We refined the typography to establish a clear and consistent visual hierarchy, enhancing readability across the system. To introduce contrast and depth, we paired the clean, technical character of Poppins with Besley, adding a more expressive and distinctive typographic voice.
Typography
We refined the typography to establish a clear and consistent visual hierarchy, enhancing readability across the system. To introduce contrast and depth, we paired the clean, technical character of Poppins with Besley, adding a more expressive and distinctive typographic voice.
Typography
We refined the typography to establish a clear and consistent visual hierarchy, enhancing readability across the system. To introduce contrast and depth, we paired the clean, technical character of Poppins with Besley, adding a more expressive and distinctive typographic voice.
Typography
We refined the typography to establish a clear and consistent visual hierarchy, enhancing readability across the system. To introduce contrast and depth, we paired the clean, technical character of Poppins with Besley, adding a more expressive and distinctive typographic voice.
Research indicated that in selected social media campaign verticals—particularly among audiences who identify more as artists in the beauty space than purely specialists—a stronger emphasis on color and expressive, artistic direction is required. In response, we expanded the color palette with two additional colors, introduced specifically for these contexts to support more expressive and tailored visual storytelling.
Static graphics for B2C Awareness Campaign
Booksy
Static graphics for B2C Awareness Campaign
Booksy
Alongside the development of the guidelines, the team also created a set of Canva templates to support the marketing team in day-to-day content creation. These templates ensure consistency with the design system while making it easier to produce on-brand materials efficiently across different formats and campaigns.
Alongside the development of the guidelines, the team also created a set of Canva templates to support the marketing team in day-to-day content creation. These templates ensure consistency with the design system while making it easier to produce on-brand materials efficiently across different formats and campaigns.
Brand Guidelines
The creative team developed a comprehensive brand guidelines document to ensure consistency and clarity across all brand touchpoints. My role focused on defining the typographic system, shaping the iconography style, and establishing the visual direction for social media assets, contributing to a cohesive and scalable design language.
Brand Guidelines
The creative team developed a comprehensive brand guidelines document to ensure consistency and clarity across all brand touchpoints. My role focused on defining the typographic system, shaping the iconography style, and establishing the visual direction for social media assets, contributing to a cohesive and scalable design language.